Throughout my career, I have been fortunate to have been in leadership roles that have not only stretched and challenged me but has given me insight about how to lead with intention.
I can remember my first job in high school at a local supermarket where I worked part-time. I began pushing shopping carts but was then immediately promoted to the Produce Department. Fortunately I had a natural ability to relate and serve customers with unwavering professionalism and service. As a result, I was ultimately asked to serve as the Customer Service Manager at the impressionable age of 17. As I look back and reflect, I realize that those years were an invaluable experience as I learned that leading with intention was something one can refine, improve, and nurture through increasing experience throughout his/her career.
Without question, leadership can come in many ways and forms no matter if you are talking about the workplace, the classroom, the orchestra / band, or a sports team. In my professional career, I have been able to experience leadership working as a project team lead, as a product manager, and most recently in a Director and General Managerial role. Regardless if I was an individual contributor or a manager with direct reports, I have found that the heart-and-soul of great leadership thrives on leading with intention based on the below 5 key values.
I define this as an ongoing willingness to authentically serve others with integrity. From getting your hands dirty by doing some nitty-gritty work to help the team; asking questions about how things are going in routine 1:1s with team members; and acknowledging team-members specifically for good work done are examples of how servicing others can go a long way in demonstrating leadership with intention. This value is so critically important that if one does not practice this value consistently it can singlehandedly compromise one’s leadership effectiveness even if the other 4 values are practiced flawlessly.
I truly believe that as a leader, it is important to provide feedback to our peers in a constructive and professional manner. Often times, it is easy for one to resort to more direct and even harsh ways to communicate but this is not always effective. Of course, especially if you are in a position with business accountability, one would be remiss to be soft or indirect to his/her team. This is why providing direct and honest feedback in a professional manner can go a long way in not only cultivating growth but also establishing respect and unconditional loyalty from others. “Good teams” can be managed-well with consistent constructive feedback and “high-performing” — who may get their motivation from within and typically do not need to be managed — will thrive on this level of feedback and perform at an even greater potential.
When I changed companies and started a new leadership role, I wanted to be fully open and transparent with my team on what I was doing and what I expected of myself in the first 90 days. Therefore, after a couple of weeks of understanding the role and expectations, I prepared a scorecard of things that I wanted to accomplish in the first 3-months. In many ways, this was for my own ramp but also it was to show my commitment to the team and what I wanted to achieve in my effort to attain some small-wins. After clearly documenting these individual KPIs, I shared it with my direct staff. The content itself was aggressive but more importantly, my openness had a positive impact in fostering trust in a short period of time within my staff and, equally importantly, it created a positive reverberating effect of transparency within the organization.
Many times the word “teamwork” is overly and/or incorrectly used in the office. As you may agree, just because people may be on the same team, it does not mean they are actually working together as a cohesive unit. This is often referenced in sports. For example, if a basketball player has the ball and does not pass it around to playmates, he / she is not operating as a team player. The business world is no exception from this. Being a team requires members to collaborate, listen, respect, trust, and work together in order for it to work in its optimal form. This starts with the leader whose job is to not only to preach collaboration but to also demand it and acknowledge those who role-model this behavior.
Listening with Discipline
As I am sure we can all relate, distractions coming at us in every which way, it is easy to lose focus and to not let our ears do their God given talent: listening. I have found in my 17 years of experience that leaders who thoroughly listen to their team members, staffs, and/or superiors are the ones who speak when they have something of substance to say and seek to understand first before being understood themselves. But we can also become victims of chaos and noise in our day to day activities and, consequently, try to multitask when listening to others. This is ineffective and only compounds the communication gaps and misunderstandings that often happen between people. By making eye contact and listening with 100% attention to someone, we can minimize the communication gaps that can happen and, as a result, demonstrate leadership with intention in the process.
It is my belief that these above 5 keys are critical in order to effectively lead with intention. Of course, all of these must be practiced with integrity in order for one to be deemed an authentic, true leader. As I look at myself, I can honestly say that I am still refining these skills in an attempt to enhance my effectiveness no matter what role I am in during my career. Like any skill, leading with intention is a continuous journey of improvement but recognizing and appreciating the above 5 keys is a big first step to leadership greatness. What are your keys to leading with intention? Please share your thoughts in the comments below.
Michael Campbell is the Founder and CEO of FullEffect International, Inc. and Managing Director of FullEffecting Marketing, a boutique consulting firm that provides small and medium size businesses advising services focused on product marketing, and global business development.