A few weeks ago I was invited to attend a discussion hosted by Sompo Digital Labs about Innovation for an Aging Society. It was a fascinating talk. The discussion was about how people are living much longer, productive lives. In fact, by the year 2050, the global population over 65 will more than triple. 3X!
From a product perspective, the key take-away for me was that we have to take the stigma out of aging and use it as an opportunity to significantly improve how we build, market, and sell products.
Since this is a worldwide challenge, I’m hoping that Japan will set a leading example for other developed nations. We need more empathy towards this growing market segmentation. Perhaps one place to start would be recognizing that 65 should no longer be called “old.”
Stay tuned for more thoughts about this emerging and very important customer segments in the coming weeks…..
Michael Campbell is the Founder and CEO of FullEffect International, Inc. and Managing Director of FullEffecting Marketing, a boutique consulting firm that provides small and medium size businesses advising services focused on product marketing, and global business development.